Courtney Miller is a versatile digital marketing and creative professional with a strong background in building and executing digital-first campaigns from the ground up. With a strong foundation in design and digital marketing, Courtney has successfully delivered results for clients across various associations and industries. She has a deep understanding of the digital landscape and is skilled at utilizing a variety of tools and platforms to achieve marketing objectives. Combining her passion for data-driven strategies with creative designs and solutions, Courtney has a unique ability to captivate audiences while driving successful campaigns and delivering results.
Courtney is a former digital media and marketing specialist for various associations in industries spanning from physician assistants to court reporters to change management professionals. Throughout her career, Courtney has been known to take on tasks outside her realm of expertise to broaden her skillset, such as producing podcasts and editing promotional videos to creating content and paid advertisements for print and digital campaigns. As the Communications Coordinator for the International Bottled Water Association (IBWA), she continues to leverage those skills as well as balance creativity with storytelling and strategy to deliver impactful communication and marketing solutions for the industry’s sustainability initiatives and to share the benefits of bottled water.
Session:
Wednesday, November 6
1:30 pm – 2:30 pm:
Boost Your Brand: How to Partner With Social Media Influencers (1 Business CEU)
Session Description: Partnering with social media influencers is a powerful way to elevate your brand’s visibility and credibility. Our panel of experts—which includes a brand owner, influencer, and partnership manager—will guide you through the essentials of an influencer marketing campaign, covering everything from identifying the right influencers to crafting compelling collaboration strategies. Whether you are a small business owner or a marketing professional, this session will equip you with practical insights and tools to leverage influencer marketing and boost your brand’s presence online. Join us to explore the dynamic world of social media influencers and take your brand promotion to the next level (even if you have a small budget)! Come prepared with questions, as this insightful session will include a moderated discussion with time for audience Q&A.